// startup autopsy

MyWishBoard

Russia's wishlist startup that never got its wish

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: MyWishBoard failed to build the viral social mechanics needed to make a gifting platform self-sustaining, resulting in high customer acquisition costs on a tiny budget.

Founded	2013
Closed	2016
Country	Russia
Sector	Ecommerce

50%

Key Events Timeline

2013-01-01

FOUNDING

MyWishBoard founded in Russia as a wishlist and gifting ecommerce platform.

2013-09-01

FUNDING

MyWishBoard raises $0.88M in seed funding to build out its gifting platform.

2015-01-01

PRODUCT LAUNCH

Platform iterates on features but fails to achieve viral growth or meaningful transaction volume.

2016-06-01

SHUTDOWN

MyWishBoard quietly shuts down after exhausting its seed funding without finding sustainable growth.

Full Analysis

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Documented cause

MyWishBoard was a Russian wishlist and gifting ecommerce platform that failed to gain sufficient traction in a highly competitive market. The startup was constrained by limited funding of $0.88 million, which p...

roved insufficient to compete against larger, well-capitalized e-commerce players in Russia and globally. The platform struggled with fundamental business model challenges: weak network effects typica

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€2.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

MyWishBoard raised €0.88M before mywishboard failed to build the viral social mechanics needed to make a gifting platform self-sustaining, resulting in high customer acquisition costs on a tiny budget. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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