// startup autopsy
MyWishBoard
Russia's wishlist startup that never got its wish
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: MyWishBoard failed to build the viral social mechanics needed to make a gifting platform self-sustaining, resulting in high customer acquisition costs on a tiny budget.
Key Events Timeline
FOUNDING
MyWishBoard founded in Russia as a wishlist and gifting ecommerce platform.
FUNDING
MyWishBoard raises $0.88M in seed funding to build out its gifting platform.
PRODUCT LAUNCH
Platform iterates on features but fails to achieve viral growth or meaningful transaction volume.
SHUTDOWN
MyWishBoard quietly shuts down after exhausting its seed funding without finding sustainable growth.