// startup autopsy
MySocialNightlife
The social nightlife app nobody partied with.
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Entered a hyper-local social space already owned by better-funded incumbents without a differentiated retention mechanism.
Key Events Timeline
FOUNDING
MySocialNightlife founded to connect nightlife seekers via social discovery.
FUNDING
Last known funding round secured, providing limited runway for growth.
PIVOT
Attempted pivot toward venue partnership model to generate B2B revenue streams.
SHUTDOWN
Platform quietly shut down after failing to achieve sustainable user growth or revenue.