// startup autopsy

mVisum

Mobile enterprise SaaS that never found its enterprise.

marketfitAcqui-hire

Fatal mistake: Failed to secure enterprise anchor clients needed to sustain long B2B sales cycles on minimal funding.

Founded	2006
Closed	2010
Country	USA
Sector	Saas

50%

Key Events Timeline

2006-01-01

FOUNDING

mVisum founded in the USA to build mobile enterprise SaaS tools.

2009-06-01

FUNDING

Last funding round closed at approximately $841K, failing to attract larger institutional investors.

2010-01-01

PRODUCT LAUNCH

Final product iteration released but struggled to gain enterprise traction with limited sales resources.

2010-09-01

SHUTDOWN

mVisum acquired in an acqui-hire deal, effectively shutting down independent operations.

Full Analysis

Analyst plan

Documented cause

mVisum, a mobile enterprise SaaS startup, failed due to inability to achieve product-market fit in a highly fragmented market. Operating with severely constrained resources—raising under $1 million with the las...

t funding occurring in 2009—the company lacked sufficient capital to execute an effective go-to-market strategy. The mobile SaaS landscape during the early 2010s was increasingly competitive, with est

Verified lesson

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€1.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

mVisum raised €0.841991M before failed to secure enterprise anchor clients needed to sustain long b2b sales cycles on minimal funding. ended it. See the documented cause, verified lesson and all failure signals.

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