// startup autopsy
Moy Univer
My university never went digital
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Attempted to digitize Russian university infrastructure without securing institutional partnerships or the capital needed to overcome systemic resistance to change.
Key Events Timeline
FOUNDING
Moy Univer founded in Russia as an edtech platform targeting university students and administrators.
FUNDING
Received $10K in seed funding, its only known external capital raise.
PRODUCT LAUNCH
Launched platform to select Russian universities but struggled to secure institutional commitments.
PIVOT
Pivoted to target individual students directly via B2C model after B2B university sales stalled.
SHUTDOWN
Moy Univer ceased operations after failing to generate sustainable revenue through either institutional or consumer channels.