// startup autopsy
Mopapp
App analytics for developers — until the app stores built it themselves.
platform dependencySilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Built a data aggregation business entirely dependent on app store APIs without developing proprietary data insights that platforms couldn't replicate.
| Founded | 2010 |
|---|---|
| Closed | 2013 |
| Country | UK |
| Sector | Developer tools |
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Key Events Timeline
FOUNDING
Mopapp founded in the UK to aggregate app store analytics for mobile developers.
FUNDING
Raised $431K in seed funding to expand data integrations and grow customer base.
PRODUCT LAUNCH
Launched expanded multi-store analytics dashboard, competing directly with App Annie and Distimo.
PIVOT
Attempted to differentiate with review monitoring features as core analytics became commoditized by platform-native tools.
SHUTDOWN
Mopapp quietly closed as funding ran dry and the market consolidated around App Annie.