// startup autopsy
Mobile Automation
Managing mobile enterprise before mobile enterprise existed
timingAcqui-hire
Fatal mistake: Launched an enterprise mobile management platform years before enterprise mobility became mainstream, exhausting funding before the market materialized.
Key Events Timeline
FOUNDING
Mobile Automation founded to develop enterprise mobile device management software during the dot-com boom.
FUNDING
Raised $5.45M at dot-com peak valuations to accelerate product development and enterprise sales.
DOWN ROUND
Dot-com crash severely impacted ability to raise follow-on capital; company began exploring strategic options.
SHUTDOWN
Mobile Automation was acquired, ending its independent operations after failing to sustain standalone growth.