// startup autopsy
mktouch
A mobile SaaS play that ran out of runway before it could take off.
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: mktouch failed to establish a clear, differentiated product-market fit in a rapidly evolving mobile SaaS landscape saturated with better-funded competitors.
Key Events Timeline
FOUNDING
mktouch founded as a mobile SaaS platform targeting enterprise and SMB customers.
PRODUCT LAUNCH
mktouch launches its core mobile SaaS product and begins acquiring early customers.
FUNDING
mktouch secures its last known funding round, giving it runway to attempt scaling.
SHUTDOWN
mktouch shuts down after exhausting its funding without achieving sufficient growth or revenue.