// startup autopsy
MikMak
Shoppable video startup too early for its own good
timingSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Launched a shoppable short-video commerce concept before consumer behavior and platform infrastructure were ready to support it at scale.
Key Events Timeline
FOUNDING
MikMak founded to build a shoppable short-form video commerce platform targeting millennial consumers.
FUNDING
Raised $1.5M in seed funding to develop the shoppable video product and grow the user base.
PIVOT
Attempted to pivot the product toward brand partnerships and B2B as consumer-facing model stalled.
SHUTDOWN
Original MikMak concept shut down after failing to achieve sustainable growth with available funding.