// startup autopsy
Mersimo
A media startup that never found its audience
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Mersimo failed to identify a defensible content niche or viable ad-based revenue model before burning through its initial funding.
Key Events Timeline
FOUNDING
Mersimo founded as a media startup with initial funding.
FUNDING
Mersimo receives its only known funding round to build its media platform.
PRODUCT LAUNCH
Mersimo attempts to launch or refine its media product, but gains little public attention.
SHUTDOWN
Mersimo closes operations silently after exhausting its initial capital without finding product-market fit.