| Founded | 2021 |
|---|---|
| Country | India |
| Sector | Ecommerce |
| Total raised | ~$300M USD |
| Collapse type | Slow Death |
| Founder | Ananth Narayanan |
Mensa Brands
"India's fastest unicorn. Built a D2C empire in six months. Spent the next three years undoing it."
Years-long decline before final shutdown
Key Events Timeline
Mensa Brands pioneered the Indian version of the Amazon aggregator model — acquiring digital-first consumer brands selling on Amazon, Flipkart, and own-channel platforms, then scaling them with operational expertise and capital.
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