// startup autopsy
Live Current Media
Too many pivots, too little capital
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: The company pivoted across too many digital verticals without validating a core revenue model, exhausting its minimal funding before finding product-market fit.
Key Events Timeline
FOUNDING
Live Current Media founded in Canada as a digital media platform.
PIVOT
Company pivots toward ecommerce and digital content verticals seeking viable revenue streams.
FUNDING
Secures final funding round of ~$816K, last capital injection before closure.
SHUTDOWN
Operations cease after exhausting runway with no path to profitability or additional funding.