| Founded | 2016 |
|---|---|
| Closed | 2022 |
| Country | Brazil |
| Sector | Foodtech |
| Total raised | ~$30M (multiple rounds, 2016–2021) |
| Collapse type | Mass Layoff Spiral |
| Founder | Eric Kestelman |
Liv Up
"Brazil's healthy frozen-food startup that burned through capital faster than its customers could eat"
Cascading layoffs that accelerated the decline
Key Events Timeline
Liv Up built a direct-to-consumer healthy frozen food brand with vertical integration: its own production facilities, cold-chain logistics, and delivery fleet.
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