// startup autopsy
Knock Mart
A mobile commerce hopeful that knocked but nobody answered.
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Knock Mart built a mobile commerce platform without achieving the network effects or user retention necessary to make the deal-discovery model economically viable.
Key Events Timeline
FOUNDING
Knock Mart founded to build a mobile-first deal-discovery commerce platform.
FUNDING
Raised $3M to grow its mobile commerce user base and merchant partnerships.
DOWN ROUND
User acquisition costs proved unsustainable as retention metrics fell below viable thresholds.
SHUTDOWN
Knock Mart shut down after failing to differentiate or achieve sustainable growth in mobile commerce.