// startup autopsy
Keepskor
The sports social network nobody kept score of
marketfitZombie Startup
Technically alive but effectively dead, burning cash · Fatal mistake: Keepskor tried to build a sports social network without a clear differentiation from ESPN, Yahoo Sports, or Twitter, resulting in tepid user adoption and no sustainable revenue model.
Key Events Timeline
FOUNDING
Keepskor founded in the USA to build a social platform around sports scores and fan engagement.
FUNDING
Raised $180K in seed funding to develop the platform and begin user acquisition efforts.
PRODUCT LAUNCH
Platform launches publicly but struggles to gain traction against ESPN, theScore, and Twitter's real-time sports conversations.
PIVOT
Attempts to pivot feature set to focus on fantasy sports or specific leagues, but fails to reignite user growth.
SHUTDOWN
Keepskor shuts down after three years, having exhausted its seed capital without achieving meaningful user scale or revenue.