| Founded | 2019 |
|---|---|
| Closed | 2022 |
| Country | Mexico |
| Sector | Ecommerce |
| Total raised | ~$40M (Tiger Global, Y Combinator, 2019–2021) |
| Collapse type | Mass Layoff Spiral |
| Founder | Ricardo Weder |
Justo
"Mexico online grocery startup raised $40M from Tiger Global to build a commission-free model—then shed hundreds of workers as the economics of Mexican online grocery refused to work."
Cascading layoffs that accelerated the decline
Key Events Timeline
Justo was founded in Mexico City in 2019 with a differentiated proposition: a commission-free online grocery marketplace where merchants paid no commission and consumers paid no delivery fees above a basket minimum.
// full analysis
Full analysis requires the Analyst plan
Documented cause · Market cycle · Competitive moat type · Verified lesson
€149/mo · or contribute your autopsy for free access →
UnicornBurn Season 0 opens July 2026. 10,000 founders competing in one world. Your startup fights for the market every Saturday. Most will end up here. Which one are you?
JOIN SEASON 0 →Justo followed a documented pattern. Identify the same signals in any company before they reach the point of no return.
Witnessed a startup failure first-hand? Share the real story. First-hand accounts from founders and team members get prioritized for publication.
SUBMIT AN AUTOPSY →Failure intelligence for due diligence and risk analysis.
Structured dataset by collapse type, for 5031 startups. 7-day trial.
See plans →Free JSON API. No key required. 50 autopsies, 10 req/day.
Full dataset available with Intelligence plan API key. CORS enabled.
Explore API →Academic, press, or research use? Free JSON API available — no auth required →