// startup autopsy
iChange
Corporate behavior change platform acquired before it could scale on its own.
marketfitAcqui-hire
Fatal mistake: Could not build a scalable enterprise sales motion with limited capital, making acquisition the only viable path forward.
| Founded | 2008 |
|---|---|
| Closed | 2012 |
| Country | USA |
| Sector | Healthtech |
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Key Events Timeline
FOUNDING
iChange founded to build a SaaS platform for corporate wellness and employee behavior change.
PRODUCT LAUNCH
iChange platform launched for enterprise clients, targeting HR and benefits managers.
FUNDING
Final funding closed bringing total to $2.33M; company focused on enterprise sales expansion.
SHUTDOWN
iChange acquired by a larger HR or wellness platform, marking the end of independent operations.