// startup autopsy

Higi

Built 11,000+ health kiosks in Walgreens and Rite Aid pharmacies — then wearables made in-pharmacy health screening obsolete and pharmacy chains renegotiated contracts downward

distributionSlow Death

Years-long decline before final shutdown · Fatal mistake: Higi built health screening kiosks in 11,000+ pharmacies (Walgreens, Rite Aid, Walmart). Kiosks measured blood pressure, weight, BMI, heart rate. Raised $46M from Merck, United Health, Sigma-Aldrich. Revenue model: pharmacy chain contracts, insurance company referral fees. Pharmacy chains renegotiated contracts downward. COVID reduced pharmacy foot traffic. Apple Watch and wearables provided same health metrics at home. Filed dissolution 2023.

Founded	2012
Closed	2023
Country	USA
Sector	Healthtech
Founder	Jeff Bennett

Key Events Timeline

2012

FOUNDING

2018

FUNDING

2020

CRISIS

2023

SHUTDOWN

Full Analysis

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Documented cause

Higi raised $46M for pharmacy health kiosks. Apple Watch + Fitbit provided same metrics wearably. Pharmacy chains renegotiated contracts downward. COVID reduced foot traffic. Dissolved 2023....

Verified lesson

“Health kiosk businesses must model wearable market penetration scenarios — any measurement that a wearable can provide (...”

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HypeCycle · MoatType · ResearchTags

Higi raised €46M before higi built health screening kiosks in 11,000+ pharmacies (walgreens, rite aid, walmart). kiosks measured blood pressure, weight, bmi, heart rate. raised $46m from merck, united health, sigma-aldrich. revenue model: pharmacy chain contracts, insurance company referral fees. pharmacy chains renegotiated contracts downward. covid reduced pharmacy foot traffic. apple watch and wearables provided same health metrics at home. filed dissolution 2023. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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