// startup autopsy

Gett

Israeli B2B ground transport platform that raised $650M and shut down its consumer app to survive.

competitionMass Layoff Spiral

Cascading layoffs that accelerated the decline · Fatal mistake: Competition

Founded	2010
Closed	2023
Country	Israel
Sector	Mobility

75%

18%

Key Events Timeline

2010-01

FOUNDING

Gett founded

2016-06

PIVOT

Strategic pivot under pressure

2022-06

SHUTDOWN

Sudden Collapse: Gett ceases operations

2023-06

SHUTDOWN

Mass Layoff Spiral: Gett ceases operations

// full analysis

Analyst plan

Documented cause

Gett raised $650M including $300M from Volkswagen Group to build a global B2B corporate ground transport management platform. It competed with Uber for Business and Lyft Business in the US and UK. When COVID co...

llapsed business travel, Gett shut down its US consumer app in 2019 (before COVID), then closed its London consumer app in 2020, and began a long retreat to focus solely on enterprise European clients

Verified lesson

“B2B corporate ground transport is a high-commission, high-churn market: enterprise buyers always have an alternative (ex...”

Unlock full lesson →

€1.5B

Peak valuation

HypeCycle · MoatType · ResearchTags

Gett raised €650M before competition ended it. See the documented cause, verified lesson and all failure signals.

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// similar patterns

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Social · USA