// startup autopsy
Gett
Israeli B2B ground transport platform that raised $650M and shut down its consumer app to survive.
competitionMass Layoff Spiral
Cascading layoffs that accelerated the decline · Fatal mistake: Competition
| Founded | 2010 |
|---|---|
| Closed | 2023 |
| Country | Israel |
| Sector | Mobility |
75%
18%
Key Events Timeline
2010-01
FOUNDING
Gett founded
2016-06
PIVOT
Strategic pivot under pressure
2022-06
SHUTDOWN
Sudden Collapse: Gett ceases operations
2023-06
SHUTDOWN
Mass Layoff Spiral: Gett ceases operations
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