// startup autopsy
Flowgram
Guided tours of the web — before the web decided it didn't need a tour guide.
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Built a complex web-tour and content curation product when the market was moving toward simpler, frictionless sharing tools like Delicious and early social bookmarking.
Key Events Timeline
FOUNDING
Flowgram founded in the USA with a vision to let users create guided, curated tours of web content for sharing.
FUNDING
Raised $1.3M in seed funding to develop and market the web content presentation platform.
PRODUCT LAUNCH
Launched the Flowgram platform publicly but struggled with user adoption due to the complexity of content creation workflow.
SHUTDOWN
Flowgram shut down after failing to achieve growth milestones and exhausting its seed funding without a viable path forward.