// startup autopsy

Factery

A SaaS factory that never reached production scale.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Failed to achieve product-market fit within its 2009 seed funding runway, with no follow-on investment to extend the path to revenue.

Founded	2009
Closed	2011
Country	USA
Sector	Saas

50%

Key Events Timeline

2009-01-01

FOUNDING

Factery founded in the USA as a B2B SaaS company during the depths of the post-financial-crisis market.

2009-09-01

FUNDING

Raised $1.2M in seed funding to build out its SaaS product and begin enterprise sales.

2010-06-01

PRODUCT LAUNCH

Launched core SaaS product but struggled to close enterprise deals in a budget-constrained market.

2011-06-01

SHUTDOWN

Factery shut down quietly after exhausting its seed funding with no follow-on investment and insufficient recurring revenue.

Full Analysis

Analyst plan

Documented cause

Factery was a US SaaS startup founded in 2009 that raised $1.2M but shuttered around 2011. With funding only in 2009, it likely ran out of runway before reaching product-market fit. The post-2008 enterprise sof...

tware market was difficult for early-stage B2B SaaS companies. The startup operated during a challenging period for venture-backed SaaS businesses, when customer acquisition costs were high and sales

Verified lesson

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€1.7M

Peak valuation

HypeCycle · MoatType · ResearchTags

Factery raised €1.2M before failed to achieve product-market fit within its 2009 seed funding runway, with no follow-on investment to extend the path to revenue. ended it. See the documented cause, verified lesson and all failure signals.

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