// startup autopsy
Fabrika Online
Russian social games factory shuttered by the mobile revolution
platform dependencySlow Death
Years-long decline before final shutdown · Fatal mistake: Built an entirely browser and social-network-dependent game portfolio without investing in mobile capabilities as smartphone adoption surged in Russia after 2012.
Key Events Timeline
FOUNDING
Fabrika Online founded in Russia to develop browser-based and social network games for the CIS market.
PRODUCT LAUNCH
Launched its strongest social game titles on VKontakte and Odnoklassniki, reaching peak player engagement.
FUNDING
Raised $7M in final round as browser game revenues began declining due to mobile gaming shift.
LAYOFF
Significant staff reductions as player counts dropped sharply and social game platform traffic collapsed across VKontakte games section.
SHUTDOWN
Fabrika Online ceased operations, shutting down all game servers as the browser gaming market became nonviable.