// startup autopsy

EventVue

A social networking platform designed to help conference attendees connect before and after events.

marketfitSilent Shutdown

Quiet closure with no public announcement

Founded	2007
Closed	2010
Country	USA
Sector	Social

50%

Key Events Timeline

2007-01

FOUNDING

EventVue is founded to build online communities for conferences.

2008-06

FUNDING

EventVue raises $455K across 2 funding rounds from 9 investors.

2009-06

PIVOT

EventVue pivots to an event discovery platform with the EventVue Discover widget to increase ticket sales.

2010-02

SHUTDOWN

EventVue shuts down after failing to achieve product-market fit and discovering organizers won't pay for connectivity features.

Full Analysis

Analyst plan

Documented cause

EventVue failed because it lacked product-market fit. The platform was a 'vitamin' rather than a 'painkiller' - conference organizers found it nice to have but weren't willing to pay for it since it didn't incr...

ease ticket sales or reduce costs. A pivot to include the EventVue Discover widget backfired when attendees used it to check if friends would attend, and many skipped purchasing tickets when no acquai

Verified lesson

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HypeCycle · MoatType · ResearchTags

EventVue raised €0.455M and still failed. See the documented cause, verified lesson and all metrics.

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Key Events Timeline

Documented cause

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