// startup autopsy

Eventifier

Social media curation for events — acquired before it could scale.

platform dependencyAcqui-hire

Fatal mistake: Built core product functionality entirely dependent on third-party social media APIs, making the business vulnerable to platform policy changes.

Founded	2012
Closed	2016
Country	India
Sector	Media

50%

Key Events Timeline

2012-01-01

FOUNDING

Eventifier founded in India to aggregate social media content around live events.

2013-06-01

PRODUCT LAUNCH

Eventifier launched its social curation platform, gaining early traction with event organizers globally.

2015-03-01

FUNDING

Eventifier raised its final funding round, totaling $2.5M to expand its platform capabilities.

2016-06-01

SHUTDOWN

Eventifier was acquired by a larger entity, effectively ending its independent operations.

Full Analysis

Analyst plan

Documented cause

Eventifier, a social media aggregation tool for events, raised $2.5M in funding but ultimately failed to achieve sustainable growth and independence. The platform was designed to help event organizers collect a...

nd display social media content related to their events. However, the startup faced significant challenges in scaling its business model and encountered intense competition from larger, better-funded

Verified lesson

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€10M

Peak valuation

HypeCycle · MoatType · ResearchTags

Eventifier raised €2.5M before built core product functionality entirely dependent on third-party social media apis, making the business vulnerable to platform policy changes. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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