// startup autopsy
Eliyon Technologies
LinkedIn before LinkedIn — without the network effect
marketfitAcqui-hire
Fatal mistake: Built a professional data aggregation product without a defensible moat, making it trivially replicable by better-funded competitors like LinkedIn and Jigsaw.
Key Events Timeline
FOUNDING
Eliyon Technologies founded to aggregate professional profile data for B2B sales intelligence.
FUNDING
Raised early funding rounds totaling $7M to build out its professional data aggregation platform.
PRODUCT LAUNCH
Launched updated SaaS platform for sales teams, but faced mounting competition from LinkedIn and free data sources.
PIVOT
Attempted to reposition as an enterprise data enrichment tool to differentiate from consumer-focused LinkedIn.
SHUTDOWN
Acquired by Broadlook Technologies after failing to achieve sustainable growth; operations wound down.