// startup autopsy
EgTran
Lost in translation: a localization SaaS that couldn't find its market
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Failed to differentiate from established translation management platforms and could not build sufficient enterprise client base before funding ran dry.
Key Events Timeline
FOUNDING
EgTran founded to build a SaaS platform for enterprise translation and localization workflow management.
FUNDING
EgTran secures $6M in funding to expand its localization SaaS platform and grow enterprise sales efforts.
PRODUCT LAUNCH
EgTran launches updated platform features targeting mid-market enterprises, but struggles to close deals against entrenched competitors.
LAYOFF
EgTran reduces headcount as revenues fall short of projections and runway shortens, signaling impending closure.
SHUTDOWN
EgTran quietly shuts down operations after exhausting its funding without achieving sustainable enterprise adoption in the translation SaaS market.