// startup autopsy
edelight
Germany's wishlist platform that never got its wish granted.
marketfitAcqui-hire
Fatal mistake: Edelight launched a wishlist-based discovery model without securing enough retailer integrations or user network density to become sticky.
Key Events Timeline
FOUNDING
Edelight founded in Germany as a product wishlist and discovery ecommerce platform.
FUNDING
Edelight receives its last known funding round, signaling early investor interest in social commerce.
PRODUCT LAUNCH
Platform expanded product catalogue integrations but struggled to grow active user base beyond early adopters.
SHUTDOWN
Edelight acquired and effectively shut down as an independent entity, unable to achieve sustainable ecommerce traction.