// startup autopsy

Ecutronic Technologies

Spanish SaaS pioneer that arrived before the market was ready

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Ecutronic Technologies launched SaaS products into the Spanish SMB market years before local enterprises were culturally or technically ready to adopt cloud-based software.

Founded	2002
Closed	2007
Country	Spain
Sector	Saas

50%

Key Events Timeline

2002-01-01

FOUNDING

Ecutronic Technologies founded in Spain to develop SaaS business software solutions for the local SMB market.

2004-03-01

PRODUCT LAUNCH

Ecutronic launches its core SaaS platform but encounters slow adoption among Spanish SMBs accustomed to on-premise software.

2005-09-01

FUNDING

Ecutronic raises $1.55M in what proves to be its final funding round, attempting to accelerate sales and market education.

2007-06-01

SHUTDOWN

Ecutronic Technologies quietly closes operations after failing to achieve sustainable customer traction in the Spanish SaaS market.

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Documented cause

Ecutronic Technologies built SaaS solutions for the Spanish SMB market but faced slow enterprise adoption, limited domestic SaaS demand, and insufficient funding at $1.55M to build a sustainable sales engine. T...

he company closed as the Spanish tech ecosystem remained underdeveloped mid-2000s.

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€1.9M

Peak valuation

HypeCycle · MoatType · ResearchTags

Ecutronic Technologies raised €1.55M before ecutronic technologies launched saas products into the spanish smb market years before local enterprises were culturally or technically ready to adopt cloud-based software. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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