// startup autopsy

eblizz

Mobile shopping before the smartphone era arrived

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: eblizz launched a mobile commerce solution too early in the adoption curve, before the smartphone ecosystem existed to support meaningful consumer transaction volume.

Founded	2007
Closed	2009
Country	USA
Sector	Ecommerce

50%

Key Events Timeline

2007-01-01

FOUNDING

eblizz founded in the USA with a vision to enable commerce via mobile devices.

2008-06-01

FUNDING

eblizz closes its only known funding round at $0.65M, insufficient to drive mass adoption.

2008-10-01

PRODUCT LAUNCH

Product launches to limited user uptake; smartphone penetration remains too low to generate meaningful transaction volume.

2009-06-01

SHUTDOWN

eblizz quietly shuts down after exhausting its seed capital with no path to profitability or further funding.

Full Analysis

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Documented cause

eblizz attempted to carve out a niche in mobile commerce before smartphones reached mass adoption. With $0.65M in funding and last capital raise in 2008, the timing was fatally early; the consumer behavior and ...

device penetration needed simply didn't exist yet. The startup faced a classic innovator's dilemma—identifying a real future trend but entering the market years before infrastructure, user adoption, a

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€1.6M

Peak valuation

HypeCycle · MoatType · ResearchTags

eblizz raised €0.65M before eblizz launched a mobile commerce solution too early in the adoption curve, before the smartphone ecosystem existed to support meaningful consumer transaction volume. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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