// startup autopsy

eBIZ.mobility

Mobile ecommerce too early for a market not yet ready to buy on the go.

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: eBIZ.mobility built mobile ecommerce infrastructure before smartphone adoption was sufficient to drive meaningful transaction volume.

Founded	2003
Closed	2010
Country	Israel
Sector	Ecommerce

50%

Key Events Timeline

2003-01-01

FOUNDING

eBIZ.mobility founded in Israel to build mobile ecommerce infrastructure.

2005-06-01

PRODUCT LAUNCH

Launched mobile commerce platform targeting Israeli retailers and consumers.

2009-06-01

FUNDING

Raised $1.1M in what would be its final funding round, struggling to attract further investment.

2009-12-01

LAYOFF

Company reduces headcount significantly as runway dwindles and revenue targets are missed.

2010-06-01

SHUTDOWN

eBIZ.mobility shuts down operations after failing to secure additional funding or a buyer.

Full Analysis

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Documented cause

eBIZ.mobility attempted to build mobile ecommerce infrastructure in Israel during a period when smartphone penetration was still limited. With only $1.1M raised and no follow-on funding secured after 2009, the ...

company could not sustain operations in a market that wasn't yet ready for mobile commerce.

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€1.3M

Peak valuation

HypeCycle · MoatType · ResearchTags

eBIZ.mobility raised €1.1M before ebiz.mobility built mobile ecommerce infrastructure before smartphone adoption was sufficient to drive meaningful transaction volume. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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