// startup autopsy

DealitLive.com

Live deals, dead on arrival in a post-crash market.

timingSlow Death

Years-long decline before final shutdown · Fatal mistake: Launched a capital-intensive live-deal broadcasting platform into a market frozen by the 2008 financial crisis, making follow-on fundraising virtually impossible.

Founded	2008
Closed	2011
Country	USA
Sector	Saas

50%

Key Events Timeline

2008-04

FOUNDING

DealitLive.com founded to create a live deal-broadcasting platform for retailers and merchants.

2009-02

FUNDING

Raised $300K in its only funding round as the financial crisis made further investment extremely difficult.

2009-10

PRODUCT LAUNCH

Launched live deal platform but found limited merchant adoption in a cost-cutting market environment.

2011-03

SHUTDOWN

DealitLive.com shut down after exhausting its single funding round with insufficient recurring revenue.

Full Analysis

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Documented cause

DealitLive.com was a live deal-broadcasting SaaS platform that failed to achieve product-market fit during a critical period for fundraising. Founded during the post-2008 financial crisis, the startup faced sig...

nificant headwinds in securing capital. The company managed to raise only $300,000 in total funding, with its last funding round occurring in 2009. This severely limited capital proved insufficient to

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€1.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

DealitLive.com raised €0.3M before launched a capital-intensive live-deal broadcasting platform into a market frozen by the 2008 financial crisis, making follow-on fundraising virtually impossible. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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