| Founded | 2017 |
|---|---|
| Closed | 2024 |
| Country | Belgium |
| Sector | Hardware |
| Total raised | €80M (Index Ventures, Exor Seeds, 2017–2022) |
| Collapse type | Mass Layoff Spiral |
| Founder | Adrien Roose |
Cowboy
"Belgium's premium connected e-bike startup laid off 60%+ of staff as hardware margins and supply chain chaos destroyed the business case"
Cascading layoffs that accelerated the decline
Key Events Timeline
Cowboy raised €80M to build premium connected e-bikes in Europe, differentiated by sleek design and a subscription app for features and insurance.
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