// startup autopsy
CoTweet
The social media management pioneer swallowed by the enterprise cloud machine.
acquisition gone wrongAcqui-hire
Fatal mistake: CoTweet was absorbed into ExactTarget and then Salesforce, losing its standalone identity as social media management became a crowded enterprise feature.
Key Events Timeline
FOUNDING
CoTweet founded by Jesse Engle to help brands manage Twitter accounts collaboratively.
FUNDING
Raised $1.1M in seed funding to grow the social media management platform.
ACQUISITION ATTEMPT
ExactTarget acquires CoTweet to bolster its social marketing capabilities.
PIVOT
Salesforce acquires ExactTarget for $2.5B; CoTweet absorbed into Salesforce Marketing Cloud.
SHUTDOWN
CoTweet ceases to exist as an independent product, fully integrated and sunset within Salesforce.