| Founded | 2017 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Ecommerce |
| Total raised | $292M |
| Collapse type | Sudden Collapse |
| Founder | Tina Sharkey |
Brandless
"SoftBank's $3 everything store that burned $292M in 20 months"
Unexpected shutdown within weeks of a trigger
Key Events Timeline
Brandless sold private-label household and food products at a flat $3 price, positioning itself as a values-driven DTC alternative to big brands.
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