// startup autopsy

Bleu comme Gris

A French SaaS quietly lost between blue and grey

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Bleu comme Gris failed to establish a repeatable sales motion and customer acquisition channel before exhausting its limited seed funding.

Founded	2011
Closed	2016
Country	France
Sector	Saas

50%

Key Events Timeline

2011-01-01

FOUNDING

Bleu comme Gris founded in France as a SaaS software company targeting business users.

2013-03-01

PRODUCT LAUNCH

Launched its core SaaS product to the French SMB market.

2014-07-01

FUNDING

Closed its last funding round of approximately $881K, unable to demonstrate sufficient traction for larger investors.

2016-06-01

SHUTDOWN

Bleu comme Gris ceased operations silently after exhausting its funding without achieving sustainable growth.

Full Analysis

Analyst plan

Documented cause

Bleu comme Gris was a French SaaS startup that failed to achieve product-market fit with its niche software offering. With under $1M in funding and last investment in 2014, the company could not sustain growth ...

and quietly shut down within two years of its final funding round.

Verified lesson

“...”

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€1.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Bleu comme Gris raised €0.8813715820619901M before bleu comme gris failed to establish a repeatable sales motion and customer acquisition channel before exhausting its limited seed funding. ended it. See the documented cause, verified lesson and all failure signals.

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