| Founded | 2018 |
|---|---|
| Closed | 2023 |
| Country | Sweden |
| Sector | Beauty |
| Collapse type | Slow Death |
Betterbrand
"Stockholm's sustainable beauty marketplace ran into unit economics death by a thousand SKUs"
Years-long decline before final shutdown
Key Events Timeline
Betterbrand built a curated sustainable beauty marketplace in Sweden, offering certified clean and organic beauty products from Nordic and international brands.
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