| Founded | 2013 |
|---|---|
| Closed | 2024 |
| Country | USA |
| Sector | Beauty |
| Collapse type | Silent Shutdown |
Beautycounter
"Clean beauty DTC pioneer reached unicorn status on clean ingredients and social selling — then discovered $1B valuations require more than mission"
Quiet closure with no public announcement
Key Events Timeline
Beautycounter built a clean beauty brand combining direct-to-consumer sales with a network of independent consultants — effectively a premium MLM.
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