// startup autopsy
Aurality
Audio discovery that couldn't find its audience
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Attempted to build a social audio discovery platform with insufficient capital to secure content deals or achieve critical mass of users.
Key Events Timeline
FOUNDING
Aurality founded in the USA with a vision for social audio discovery and personalized listening experiences.
FUNDING
Aurality secures approximately $0.3M in seed funding to develop its audio discovery platform.
PRODUCT LAUNCH
Platform launched but struggled to differentiate from Spotify and SoundCloud; user growth remained flat and last funding activity noted.
SHUTDOWN
Aurality quietly shuts down after exhausting its limited funding, unable to achieve the user base needed for sustainability.