// startup autopsy
Anago
An early SaaS casualty of the dot-com nuclear winter
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Anago attempted to sell hosted SaaS software to enterprises at a time when neither the market trust nor the funding environment could support early SaaS adoption post-dot-com crash.
Key Events Timeline
FOUNDING
Anago founded as an early SaaS software company targeting enterprise business software market.
FUNDING
Received what would be its last funding round as post-dot-com capital markets remained frozen for early-stage software.
LAYOFF
Reduced headcount significantly as revenue failed to materialize and runway shortened.
SHUTDOWN
Anago shut down after exhausting its remaining capital with no path to profitability or additional investment.