// startup autopsy
AMEE
The sustainability data platform that couldn't monetize the green wave.
marketfitAcqui-hire
Fatal mistake: AMEE targeted a sustainability data market where enterprise buyers lacked dedicated budgets, making revenue conversion slow and unpredictable.
Key Events Timeline
FOUNDING
AMEE founded in the UK to build a universal platform for measuring and managing carbon and environmental data.
FUNDING
AMEE raised early-stage funding to expand its API and enterprise sales team targeting large corporates.
PRODUCT LAUNCH
Launched enhanced enterprise dashboard for carbon reporting, positioning against emerging compliance frameworks.
FUNDING
Final funding round of $10.75M total raised; growth remained constrained by discretionary sustainability budgets.
SHUTDOWN
AMEE was acquired and effectively shut down as an independent entity, with assets folded into the acquirer's sustainability portfolio.