| Founded | 2019 |
|---|---|
| Country | Brazil |
| Sector | Healthtech |
| Total raised | $133M (Ribbit Capital, SoftBank Latin America Fund, IFC, 2019–2021) |
| Collapse type | Mass Layoff Spiral |
| Founder | André Florence |
Alice
"Brazilian digital health plan startup raised $133M from SoftBank and Ribbit Capital to replace the employer health plan—then cut 60% of its workforce in 2023 as health insurance economics defied its tech-first assumptions."
Cascading layoffs that accelerated the decline
Key Events Timeline
Alice was founded in São Paulo in 2019 by André Florence, Guilherme Azevedo, and Matheus Moraes, veterans of Google, Itaú, and McKinsey, to build a new kind of employee health benefit: a digital-first health plan combining real insurance coverage with primary care access via app.
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