// startup autopsy
Aerob
A Russian SaaS that couldn't fly in a market not yet ready for the cloud
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Launched a SaaS product in Russia before enterprise cloud adoption had matured, leaving the company without enough paying customers to sustain operations.
Key Events Timeline
FOUNDING
Aerob founded in Russia to develop cloud SaaS solutions for domestic business customers.
FUNDING
Raised $159K in its only external funding round to accelerate product development and sales.
PRODUCT LAUNCH
Launched SaaS platform targeting Russian SMEs, but encountered resistance from customers preferring on-premise software.
SHUTDOWN
Aerob ceased operations after exhausting its seed capital without achieving profitable customer growth.