// startup autopsy

Adjacent Applications

Adjacent to success, but never quite there

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Adjacent Applications failed to find a scalable distribution channel for its ecommerce tools, leading to insufficient merchant adoption before funding ran out.

Founded	2011
Closed	2013
Country	USA
Sector	Ecommerce

50%

Key Events Timeline

2011-01-01

FOUNDING

Adjacent Applications founded in the USA to build ecommerce tools and applications for online merchants.

2012-01-01

FUNDING

Company raises $256K in seed funding to develop and market its ecommerce application suite.

2012-09-01

LAYOFF

Merchant adoption lags; the company struggles to find a scalable distribution channel and fails to raise follow-on funding.

2013-06-01

SHUTDOWN

Adjacent Applications closes operations after exhausting seed capital without achieving sustainable revenue or user growth.

Full Analysis

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Documented cause

Adjacent Applications was an ecommerce tools and applications startup that failed to achieve product-market fit despite initial funding. The company raised only $256,000 in capital and received no follow-on fun...

ding after 2012, indicating investors lacked confidence in its business model and growth trajectory. Without sustainable revenue streams or demonstrated user growth, the startup exhausted its limited

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€0.3M

Peak valuation

HypeCycle · MoatType · ResearchTags

Adjacent Applications raised €0.256M before adjacent applications failed to find a scalable distribution channel for its ecommerce tools, leading to insufficient merchant adoption before funding ran out. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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