// startup autopsy
Ad Infuse
Mobile ads before mobile ads were ready.
timingAcqui-hire
Fatal mistake: Built a mobile advertising platform dependent on carrier partnerships before the smartphone revolution made such infrastructure irrelevant.
Key Events Timeline
FOUNDING
Ad Infuse founded to build carrier-level mobile advertising infrastructure.
PRODUCT LAUNCH
Launches its mobile ad platform targeting wireless carrier partnerships across the US.
FUNDING
Secures final funding round, bringing total raised to $17.6M.
SHUTDOWN
Ad Infuse is acquired as the carrier-based mobile ad model proves unscalable against emerging app ecosystems.