// startup autopsy

Ad Infuse

Mobile ads before mobile ads were ready.

timingAcqui-hire

Fatal mistake: Built a mobile advertising platform dependent on carrier partnerships before the smartphone revolution made such infrastructure irrelevant.

Founded	2005
Closed	2009
Country	USA
Sector	Media

50%

Key Events Timeline

2005-01-01

FOUNDING

Ad Infuse founded to build carrier-level mobile advertising infrastructure.

2007-06-01

PRODUCT LAUNCH

Launches its mobile ad platform targeting wireless carrier partnerships across the US.

2008-06-01

FUNDING

Secures final funding round, bringing total raised to $17.6M.

2009-01-01

SHUTDOWN

Ad Infuse is acquired as the carrier-based mobile ad model proves unscalable against emerging app ecosystems.

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Documented cause

Ad Infuse built a mobile advertising platform targeting carrier-level ad delivery. Despite raising $17.6M in venture capital, the company faced significant headwinds from market timing and partnership challenge...

s. The mobile advertising market in the mid-to-late 2000s was still in its infancy, with carrier partnerships proving difficult to establish and scale. The company's acquisition (likely at a reduced v

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€31.7M

Peak valuation

HypeCycle · MoatType · ResearchTags

Ad Infuse raised €17.6M before built a mobile advertising platform dependent on carrier partnerships before the smartphone revolution made such infrastructure irrelevant. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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