// startup autopsy
A Bit Lucky
A social gaming bet that ran out of luck.
platform dependencySlow Death
Years-long decline before final shutdown · Fatal mistake: Over-reliance on Facebook's social gaming platform made the company fatally vulnerable to the platform's rapid decline in user engagement after 2012.
Key Events Timeline
FOUNDING
A Bit Lucky founded in the USA to develop social games for the Facebook platform during the height of the social gaming boom.
FUNDING
Company closes its last known funding round, raising a total of ~$10.3M to expand its social gaming portfolio.
PRODUCT LAUNCH
Facebook gaming begins its precipitous decline in daily active users, directly impacting A Bit Lucky's player base and revenue.
SHUTDOWN
A Bit Lucky shuts down operations, unable to sustain the business as the Facebook gaming market collapses and mobile transition proves too costly.