// startup autopsy
Zeer
The local deals app that arrived before the smartphone era
timingSlow Death
Years-long decline before final shutdown · Fatal mistake: Zeer launched a location-based mobile deals platform in 2007 before smartphone penetration and mobile commerce infrastructure were remotely sufficient to support consumer adoption.
| Founded | 2007 |
|---|---|
| Closed | 2010 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
Zeer founded in USA to build a location-based mobile deals and local commerce platform.
FUNDING
Raises $1.05M seed round to develop mobile platform and sign up local merchant partners.
PRODUCT LAUNCH
Launches mobile deals product but faces extremely low smartphone penetration limiting its addressable market.
PIVOT
Attempts to pivot product strategy as user adoption stalls far below projections.
SHUTDOWN
Zeer shuts down after exhausting funding and failing to achieve viable mobile commerce traction.