// startup autopsy
Wysiwyg
Too early for Spain's SaaS moment.
timingAcqui-hire
Fatal mistake: Launched a SaaS product in Spain circa 2002-2006 when cloud adoption was minimal and enterprise buyers were not yet comfortable with software-as-a-service models.
Key Events Timeline
FOUNDING
Wysiwyg founded in Spain as an early SaaS software company.
PRODUCT LAUNCH
Launched SaaS product into Spanish market, facing low cloud adoption rates among enterprise buyers.
FUNDING
Raised $190K in what would be its final funding round.
SHUTDOWN
Wysiwyg was acquired and ceased independent operations.