// startup autopsy
Wibiya
The publisher toolbar that rode the social widget wave straight into obsolescence.
platform dependencyAcqui-hire
Fatal mistake: Wibiya's core distribution depended on browser toolbar technology that major browsers were actively deprecating, making the entire product category terminal.
Key Events Timeline
FOUNDING
Wibiya founded to build a web toolbar platform enabling publishers to add social and engagement widgets.
FUNDING
Raised $2M in funding to scale publisher acquisition and expand widget marketplace.
PRODUCT LAUNCH
Reached over 100,000 publisher sites using the Wibiya toolbar, becoming one of the largest web toolbar networks.
SHUTDOWN
Acquired by Conduit; Wibiya product later phased out as browser toolbar technology became deprecated across major browsers.