// startup autopsy

Weathermob

The weather app that thought it was Twitter.

marketfitAcqui-hire

Fatal mistake: Attempted to build social network effects on top of a commodity utility (weather) where users had no strong reason to engage socially.

Founded	2011
Closed	2014
Country	USA
Sector	Social

50%

Key Events Timeline

2011-01-01

FOUNDING

Weathermob founded in the USA as a social weather sharing application.

2013-01-01

FUNDING

Weathermob raises $1.01M to grow its social weather platform and expand its user base.

2013-08-01

PRODUCT LAUNCH

Weathermob launches updated social features for hyperlocal weather sharing but struggles to retain daily active users.

2014-06-01

ACQUISITION ATTEMPT

Weathermob is acquired, likely as an acqui-hire, with the product set to be wound down post-acquisition.

2014-12-01

SHUTDOWN

Weathermob shuts down its app and services following the acquisition, ending its social weather experiment.

Full Analysis

Analyst plan

Documented cause

Weathermob was a social weather app designed to enable users to share hyperlocal weather updates and observations. The startup secured $1M in funding and achieved early traction, demonstrating initial market in...

terest in crowdsourced weather data. However, the company ultimately struggled with two critical challenges: user retention and monetization of its social features. The core business model—converting

Verified lesson

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€1.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

Weathermob raised €1.01M before attempted to build social network effects on top of a commodity utility (weather) where users had no strong reason to engage socially. ended it. See the documented cause, verified lesson and all failure signals.

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