// startup autopsy

Singly

Personal data pipes that no one paid to use

marketfitAcqui-hire

Fatal mistake: Singly assumed developer demand for personal data APIs would convert into enterprise revenue, but businesses had no clear use case for the aggregated data layer.

Founded	2010
Closed	2013
Country	USA
Sector	Developer tools

50%

Key Events Timeline

2010-01-01

FOUNDING

Singly founded by Jeremie Miller to build personal data API infrastructure.

2011-09-01

FUNDING

Raised seed funding to develop the Locker personal data platform.

2013-01-01

FUNDING

Closed $8.95M total funding but struggled to convert developer interest into enterprise revenue.

2013-06-01

ACQUISITION ATTEMPT

Appcelerator approached Singly for acqui-hire as commercial traction stalled.

2013-09-01

SHUTDOWN

Singly shut down independent operations after acqui-hire by Appcelerator.

Full Analysis

Analyst plan

Documented cause

Singly built a personal data API platform that aimed to enable third-party applications to aggregate and access users' social media and web data. The company's core business model relied on commercializing pers...

onal data aggregation, but this market failed to develop into a viable commercial opportunity. Despite operating the platform, Singly struggled to acquire paying enterprise customers willing to build

Verified lesson

“...”

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€16.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Singly raised €8.95M before singly assumed developer demand for personal data apis would convert into enterprise revenue, but businesses had no clear use case for the aggregated data layer. ended it. See the documented cause, verified lesson and all failure signals.

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