// startup autopsy
Shopflick
Shoppable video before the internet was ready
timingAcqui-hire
Fatal mistake: Shopflick launched shoppable video commerce before broadband penetration and consumer video shopping habits existed at scale, making growth nearly impossible.
Key Events Timeline
FOUNDING
Shopflick founded to create an interactive shoppable video ecommerce platform linking products to video content.
FUNDING
Raised $8M to grow merchant partnerships and expand the shoppable video technology platform.
PRODUCT LAUNCH
Launched expanded platform but faced low consumer adoption due to slow internet speeds and unfamiliar shopping behavior.
SHUTDOWN
Acquired by an undisclosed buyer after failing to achieve scale; operations wound down independently.